Expert knowledge
Big data
Machine learning
Market research, business strategy and planning
We offer turnkey solutions for our clients, combining data collection, data quality control and analysis services to provide both qualitative and quantitative insights from the market.
Our consultancy services will help you design your marketing strategy by:
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defining the objectives of the study
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designing the data collection instruments
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validating the research instruments using standardized procedures
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setting up the sample size using nationwide databases
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implementing the data collection procedures
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curating and coding the data sets
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analyzing and reporting the key insights
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developing the marketing strategy
Data collection support
We offer full coverage of in-house capabilities to collect both qualitative and quantitative insights from the market.
We have proven capabilities in collecting data through: call-center, field-work and focus group facilities and web interviews platforms.
Our 7-fold approach consists of:
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designing the data collection instruments
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piloting the data collection instruments
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setting up the data collection protocols
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drafting the data collection manual
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planning field work
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training enumerators
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monitoring data quality
Quality assurance steps
Set survey protocol
Necessary protocols include:
· Sample selection
· Drop criteria
· Replacement strategy in case
· respondent cannot be reached
· Set system for reporting drops and
· replacement logbook
· Define target respondent
· Define protocol on how
· enumerator will obtain respondent
· consent
· Data quality monitoring systems
Sectors
Life sciences
We offer full coverage of in-house capabilities to collect and analyze both qualitative and quantitative insights from the market. So far we have provided support ranging from evaluating effectiveness of promotional activities, prescribers’ behavior, market potential of new drugs, attitude and usage of medicines by users into designing the digital and market entry strategy of a company.
InsightData applies pharmacovigilance regulations designed by European Pharmaceutical Market Research Association in accordance with EMA requirements.
Healthcare
We have also documented the operations and policies of major development and public sector organizations through our ability to triangulate primary and secondary data. Particularly, we have evaluated the quality, addressability and access to healthcare services. We have also evaluated the impact and sustainability of health reforms in Romania and abroad using cost-effectiveness analysis.
Through our process and impact evaluations programs our clients have learned about cost-optimization strategies, have managed to track project implementation and attract more funding.
Research methods
Focus groups
In-depth interviews (face to face/ phone/ online)
Mystery shopper/ standardized patients à
Observations
Vignettes
Ethnographic studies
Patient files
Administrative data
Literature review and meta-analysis
Our strong key-points
High quality relationships with physicians, KOLs, NGOs and pharmacists on local markets
Proven, bleeding-edge technologies like Machine Learning or Deep Learning for data analysis
International standardization and local or international benchmarking at hand
Ability to integrate secondary data and primary market research findings
In-house field and off-site agency to ensure smooth and timely delivery
International presence through our network of consultants, advisors and past projects partners
Clients and partners
With a solid track record in dealing with complex cases and exceptional strength in analytics, Insightdata consultants have provided astute guidance to: major pharmaceutical corporations, development organizations, and governments in Romania and around the world.
We take pride in the vast experience of our consultants, many of whom are recognized as experts in their respective fields. Our close collaborators come from a select group of respected academic, industry and development experts.
